Social Proof vs. Social Doubt with Carolina Guzik

In this episode of Dangerous Creatives, Miami wedding and family photographer Carolina Guzik joins Kristin to discuss actionable steps for boosting social proof and building trust with potential clients. Carolina shares expert tips on utilizing reviews, blogs, and features to eliminate social doubt and showcase your brand in a positive light. Listeners will learn the importance of perception and how to link to past features, as well as the benefits of asking for reviews and periodically assessing their website. Carolina also emphasizes the value of speaking positively about one’s business and staying consistent in the long-term.

Carolina has been a Miami wedding photographer for the past 10 years! As she started her business, she quickly realized her degree in Mass Communications & Advertising and her previous work experience working in marketing wasn’t for nothing – the knowledge and experience she had in marketing was equipping her to serve her brand and clients well. A few years back, she created The Tog Republic Podcast because she wanted to share her knowledge of marketing strategies with other photographers. Since then, her podcast has been downloaded over 150k+ times with listeners from over 30 countries. Her goal is to share with you this knowledge, so you too can have a business that you love + supports your lifestyle! 

Connect with Carolina:

Website: ⁠⁠⁠⁠⁠

Instagram: ⁠⁠@carolina_guzik⁠

Our Sponsors: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠17hats⁠⁠⁠⁠⁠⁠⁠⁠⁠ – use code “Dangerous” to receive 50% off your first year. 

⁠⁠⁠⁠Book a discovery call⁠⁠⁠⁠⁠ to see which one of our programs might be best for you!

Join our online course and business coaching community ⁠⁠⁠⁠⁠⁠Danger School ⁠⁠⁠⁠⁠⁠here. 

Connect with Kristin: ⁠⁠⁠

Instagram @⁠⁠⁠⁠⁠⁠⁠kristinsweeting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Danger School Online Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply for coaching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Music by ⁠⁠⁠⁠⁠⁠⁠@⁠⁠⁠shammydee⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Produced by ⁠⁠⁠⁠⁠⁠⁠Jen Madigan Creative⁠⁠

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

make the rules

More Resources


make the bacon

Dangerous Mastermind


make a difference

Danger School


nashville - worldwide

let's get dangerous

Our founder Kristin Sweeting is a wedding photographer turned coach for entrepreneurs. She has built 2 multiple
6-figure businesses while single parenting her son, so she knows how difficult balance and the ebbs and flows of a creative business can be.