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What is luxury? Can we be ourselves and still thrive in the luxury wedding industry? In this episode of the Dangerous Creatives podcast, Kristin, Julie Bunkley and Courtney Wolf from Invision Events dive into that exact question. They chat about creating luxury in your brand based on your values, understanding your client, and how embracing who you are is your golden ticket to thriving and succeeding as a creative entrepreneur.
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, Ala. and Atlanta, Ga. based award winning design and plan firm as well as a founder of Educate | Empower | Encourage, an online learning community for creatives who serve or desire to serve the high end niche. A public relations and design maven as well as a long-term, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint. Julie and her team at Invision serve couples from coast to coast and are most well known for their refined and tailored aesthetic as well as their thoughtful and intentional approach. Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style, Town & Country and Bridal Guide, they’ve been named twice by BRIDES as a Best Wedding Planner in America and by Southern Living as one of the South’s Best Wedding Planners.
Courtney Wolf, Invision’s principal planner and a founder of Educate | Empower | Encourage is a business and life coach wrapped up in a wedding planner’s body. She’s been dubbed a “personal trainer for your small biz” and a “small business therapist.” Her background includes a degree in Marketing as well as her MBA and with this lens she views our industry objectively and runs all things operational and client facing for Invision. Consider her your personal cheerleader and someone who will transform you into part of the “get it done” crew.
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Credits: Music by @shammydee
Produced by Jen Madigan Creative